The logo is the cornerstone of your branding architecture, it will be visible on everything you do and will symbolically represent all that is good about your medical practice or medical product. Will an award-winning logo bring in patients or clients on its own – maybe, maybe not. But an amateurish logo will almost certainly damage your credibility with your target audience. Branding and credibility go hand in hand and it all begins right here with the logo design. Many of these logos have won awards, been featured in magazines and design books.